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“[We] set it up as a web-based business with the goal of making it easy and convenient, so families can order food whenever they have time,” Colasurdo explains. And direct-to-your-door delivery means no more fighting over parking spots at the supermarket, dealing with the “gimmes” and tantrums in the sweets aisle, or schlepping through long checkout lines.
Interest in organic foods is increasing as people are becoming more aware of the hormones and pesticides in many foods, Colasurdo says, and the demand is growing for quality food. Graze delivers produce from more than 40 farms in Vermont to homes and offices in Connecticut, Massachusetts, New Jersey, and New York, including parts of Westchester County. The site offers everything from cage-free eggs to gluten-free goodies to natural doggie treats, so you can make it a one-stop shop. “It is food the way it should be,” Colasurdo says.
And though the business is fast gaining popularity, Colasurdo says expansion isn’t in the cards for Graze. “Our main goal is to be able to service our customers very well,” she explains. “We personalize our deliveries. Our goal is not to become Fresh Direct. If we got too big, we would lose that personal touch.”
For more information and to check if Graze delivers to your area, visit www.grazedelivered.com.
