MomBiz: Manhattan's Kara Goldin Took the HINT
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Q. Did you surround yourself with people who had knowledge about business that you didn't?
My husband (and COO of HINT) was an intellectual property attorney so he helped me make sure that HINT and our tagline, "Drink Water, Not Sugar," were trademarked. He also helped me figure out the operations side because I clearly was much more of the entrepreneur and had the vision. We enlisted someone whom I worked with at AOL to help us - a jack-of-all-trades - and he's still with the company. I worked with a number of consultants but I found that they would sometimes over-think things and I thought, "Let's just go out and try it." Yet four years later we are hiring experts to help us grow.
Q. What were your roadblocks or challenges along the way?
Distributors are really the gatekeepers and a lot of stores want to go with the big drink companies, so this is always challenging for us.
Q. What has been the biggest key to your success?
We're always moving. Everyone on the team is always selling and talking about the brand. Making people aware that just because you're drinking something doesn't mean you're going to be hydrated is key.
Q. What's your most important piece of advice?
In a few years, if you think you're going to regret that you didn't do it and it's not going to break the bank, go try it.
For more information about Kara Goldin and HINT, visit www.drinkhint.com.
