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    • Home Special Needs Articles

    Toys R Us Shines a Light for Autism

    By Ellen Pocost

    Toys R Us has joined Autism Speaks to increase awareness about autism and raise funds for the cause during Autism Awareness Month. Find out how you can help.

    Shine a Light for Autism posterIn a fundraising campaign to benefit Autism Speaks, monetary donations will be collected at all Toys"R"Us and Babies"R"Us stores, and online at toysrus.com/autismapeaks until April 30.

    The company is increasing its focus on autism awareness, unveiling a new theme that incorporates aspects of the Autism Speaks Light It Up Blue initiative, in which prominent buildings and landmarks around the world are lighted blue to commemorate World Autism Awareness Day on April 2. April is also National Autism Awareness Month.



    The Toys"R"Us campaign hopes to raise greater awareness for spectrum disorders, offering some fun, simple ideas to help people "go blue" to demonstrate their concern for a disorder that impacts thousands children and families. To help "Shine A Light For Autism," toysrus.com/autismspeaks offers information about autism, as well as ways families can Light It Up Blue.

    In addition, a special app on facebook.com/toysrus will help fans give their profile picture a blue hue.

     

     

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    Ellen Pocost

    Author: Ellen Pocost can’t imagine a better place to live and raise children than Westchester County. Her all-time favorite spot is Manor Park in Larchmont, which, on a summer evening at magic hour, is just like something out of an F. Scott Fitzgerald novel. She lives with her husband, son, two stepsons, and a rescue dog, and considers her successfully blended family to be her greatest personal accomplishment. See More

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