Krispy Kreme Times Square Flagship to Open Sept. 15

A Krispy Kreme store unlike any other is coming to Times Square Sept. 15, when the world’s largest Hot Light will be lit for the first time. The Times Square flagship is a 4,500-square-foot store that features doughnuts, of course, plus an inside look at how the classic treats are made. This location is the latest in the brand's commitment to expand its doughnut offerings in NYC.

“We’re filled with joy to share the sweet news that Krispy Kreme is opening in Times Square,” said Michael Tattersfield, CEO of Krispy Kreme Doughnut Corporation, in a press release. “We said earlier this year that when New York City and Times Square are ready, we’ll be ready. We can’t wait to bring a new, bright Hot Light to Broadway beginning Sept. 15.”
  

  
What to Expect at the Krispy Kreme Times Square Flagship

New Yorkers and visitors alike come to Broadway for the theater, and Krispy Kreme’s first global flagship is falling right in line. The store is a doughnut theater, of sorts, showcasing the end-to-end doughnut-making process, from the mixing of raw ingredients to the conveyor belts that carry the sweet treats from station to station, to the literal waterfall of glaze that makes Krispy Kreme doughnuts the shiny sweet donuts craved by so many. As if that wasn’t enough, the Times Square location features the brand’s largest Glaze Waterfall, a 2-foot tall stream of the sweet topping that coat the Original Glazed.

The flagship has 16 different doughnut flavors on the menu, including the Original Glazed, Cake Batter, and Strawberry frosted with Sprinkles, along with cold bottled drinks and a full coffee menu. But as a bonus just for those who visit the one-of-a-kind location in the heart of Manhattan, Krispy Kreme created the special edition Big Apple doughnut, inspired by the candy apples from Coney Island.
  

  
Once you get your sweet treats, stop by the store’s Doughnut Box Experience, stadium like seating with tables specially designed for the perfect Instagram pic.