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The Toys"R"Us campaign hopes to raise greater awareness for spectrum disorders, offering some fun, simple ideas to help people "go blue" to demonstrate their concern for a disorder that impacts thousands children and families. To help "Shine A Light For Autism," toysrus.com/autismspeaks offers information about autism, as well as ways families can Light It Up Blue.
In addition, a special app on facebook.com/toysrus will help fans give their profile picture a blue hue.