LittleBits' First Pop-Up Store Opens in SoHo

LittleBits, an electronics company that aims to “democratize hardware,” opened its first pop-up shop to the public today on West Broadway in SoHo. The store’s grand opening is planned for Aug. 13. 

LittleBits’ pop-up shop opens today at 355 West Broadway in SoHo and will remain open through the holiday season. The location, which is both a creative lab and a retail space, is the first independent storefront to be opened by the company.

Photo courtesy LittleBits

LittleBits’ products are electronic building blocks, like Legos with a current running through them, which snap together with magnets and can be combined to create almost any electronic device. The company’s goal, according to CEO and founder Ayah Bdeir, is to empower anyone to create.

LittleBits products have been on sale online and in retailers like Microcenter, Barnes and Noble, and the MoMA Design Store since 2008, but this new location offers visitors a new and different experience: the ability to make a LittleBits creation in the store. You can then either buy what you’ve built, or leave it at the store, free of charge, to be completed or expanded upon by someone else.