You Can Win a Pay-Your-Age Build-a-Bear Experience at the End of June

Last year, Build-a-Bear Workshop hosted a Pay-Your-Age Day where kids could build a stuffed animal priced for their age (for example, a 5-year-old could make a bear for $5). While this was a great alternative to Build-a-Bear’s sometimes-pricey stuffed animals, parents and kids wound up waiting in lines that stretched out the door and around the corner. Many people were frustrated and angry when Build-a-Bear shut down some lines and sent kids home with nothing but a coupon because the shops couldn’t keep up with the demand. This year, Build-a-Bear is doing Pay-Your-Age in a different way.

Every kid has a chance to win a Pay-Your-Age ticket online. First, parents will need to become Bonus Club members for free and fill out their child’s birthday profiles. They can then enter the ticket offer. Build-a-Bear is expected to distribute about 200,000 Pay-Your-Age tickets for stuffed animals, so some kids who enter the contest will be disappointed. But Build-a-Bear thinks this alternative will be preferable to being disappointed while in line to make a bear.